In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry is still trying

Have you ever wondered how marketers find the right places to advertise given that there are billions of websites live on the web? Here’s a little secret – they don’t scour the web for weeks in

As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will bring

This article was first published as "Yes, publishers can compete with Google (here's how)" on Digital Content Next, of which Lineup Systems is a supporting member.

It is no secret that podcasts are booming. The medium has been growing for years, and analysts once skeptical are now reporting that this growth is expected to continue. More than half of the US

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have already covered trends in podcasting,

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive

The average company will rebrand every 7-10 years. There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for