The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.

As digital advertising continues to rapidly evolve, so does the vocabulary. Even the most interested among us can have a hard time keeping up. Whether you’re new to the world of digital advertising

Every year, advertisers predict the hottest trends that will dominate the industry in the months to come. As technology continues to rapidly evolve, it’s no wonder that many tools once thought to be

Salespeople bogged down by administration. Systems that don’t talk to each other. Client information that’s hard to get and analyze. If this sounds familiar, you’re not alone. Many of today’s media

Data is everywhere. It’s in our homes and our workplaces, on our TV screens and on the websites we visit. As big data impacts every facet of our day-to-day lives, businesses are leaning more and more

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their

As published in Marketing Tech Insights’ February Cover Story by Jasmin Alic A constant myriad of revolutionary advancements has swarmed the advertising market since the dawn of Y2K, impacting the

Major media companies are demanding new prospects and deeper margins from their ad sales departments—but they aren’t getting the results they expect. In fact, just 1% of local media leaders “strongly

WHAT SHOULD TODAY’S MEDIA COMPANIES PRIORITIZE FOR LONG TERM GROWTH? THE ANSWER IS CHANGE. Not change for the sake of change but meaningful, industry-matching evolution. Lineup Systems works with