When the time comes to replace one or more software solutions in your tech stack, the process of getting your entire organization together to confirm what’s needed can be daunting. When a new system

The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper, ‘2020

5G speed for mobile service is now a reality. In theory, consumers now have access to cellular speeds that are 1,000X faster than 4G. This allows them to stream content instantly, access websites,

The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is no exception with total AR/VR spending

Making a query of any kind and receiving an answer via the Internet has become ubiquitous to life. Now, consumers are bypassing manually typing in queries for voice search.

Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market. Typically, they have

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part series, we discussed simple tips that could

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The Washington Post, according to The