Lineup Newsroom

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
    3 Min Read
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    Working From Home Indefinitely? Focus on These 4 Areas

    The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in

    08 September 2020
    3 Min Read
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    SMB Media Buyer Reveals What They Look for When Placing Media Buys

    Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

    03 September 2020
    3 Min Read
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    Digital Audio Advertising:  The Next Big Thing for Media Owners?

    Commercial radio started in the United States nearly a century ago. Since KDKA launched in November 1920, radio has broadcast historic world events, made music hugely popular, allowed people to be

    01 September 2020
    3 Min Read
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    8 Things Publishers Can Learn From Social Media Self-Service

    As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

    1 Min Read
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    How to Prepare for the Death of Cookies

    For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

    1 Min Read
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    Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

    BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises to

    4 Min Read
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    6 Things the News Industry Can Learn from the Subscription Economy

    Growing numbers of publishers have turned to subscription models to make up for lost advertising revenue since the COVID-19 pandemic began. Subscription models don’t only benefit publishers, though.

    3 Min Read
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    8 Steps to Start Offering Marketing Services as a Publisher

    Publishers worldwide are turning to agency business models, offering marketing services to their advertisers in an effort to diversify revenue. Nowadays, it’s not uncommon for media organizations to

    13 August 2020
    3 Min Read
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    Publishers Are Becoming Agencies—Here’s Why

    Publishers have begun to offer marketing services in increasing numbers over the past few years. This marks an important change in the relationships media organizations have traditionally held with

    11 August 2020
    2 Min Read
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    Covid-19's Impact on Advertising Spend Across 3 Critical Regions

    We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first