Lineup Newsroom

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
    3 Min Read
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    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

    13 October 2020
    2 Min Read
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    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all. Publishing Executive, a subsidiary of Adweek,

    2 Min Read
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    Leading Benelux Publishers Collaborate for Improved Performance, Cost Sharing

    BENELUX, Amsterdam – Leading publishers DPG Media, Mediahuis Nederland B.V. and NDC Mediagroep have officially formed a collaborative ‘Publishers Forum’ as of September. These publishers have

    06 October 2020
    3 Min Read
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    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020
    4 Min Read
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    8 Digital Advertising Trends That Haven't Changed

    It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

    29 September 2020
    19 Min Read
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    Webinar: Preparing for a World Without Third-Party Cookies

    The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

    3 Min Read
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    5 Tips for Building Effective Customer Journeys

    Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of

    22 September 2020
    1 Min Read
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    Mark McCartney Joins Lineup as Director of Quality & Best Practice

    Former Commercial Operations Director at TI Media joins leading advertising solutions provider LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality &

    17 September 2020
    3 Min Read
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    How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on

    3 Min Read
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    5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also

    10 September 2020