Lineup Newsroom

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
    3 Min Read
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    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to

    19 November 2020
    3 Min Read
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    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

    1 Min Read
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    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim

    10 November 2020
    3 Min Read
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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

    6 Min Read
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    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

    4 Min Read
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    What to Do When Your Legacy System Is Sunsetting [5 Tips]

    If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5 things

    29 October 2020
    5 Min Read
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    Subscriptions Can Protect Media Credibility in Fake News Era [Opinion]

    Fake news. Misinformation. News avoidance. Alternative facts. Cyber propaganda.

    27 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
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    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

    Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental

    3 Min Read
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    Disparate Data Presents Major Challenge for Publishers

    Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our