Author Sarah Hartland

    Sarah Hartland
    Bio

    Sarah is passionate about making complex ideas accessible for all. As Head of Marketing at Lineup Systems, she curates, edits and writes for Lineup's Newsroom and has been featured in several other industry publications. Prior to Lineup, Sarah specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she’s been focused on thought leadership and digital marketing ever since.

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
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    Webinar: "Can You 'Talk-the-Talk' of Digital Advertising?"

    In partnership with America's Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching up to!) digital

    5 Min Read
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    An In-Depth Guide to Data Management Platforms (DMPs)

    Have you ever wondered how marketers find the right places to advertise given that there are billions of websites live on the web? Here’s a little secret – they don’t scour the web for weeks in

    4 Min Read
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    Sales Teams MUST Understand How They Differ From Big Tech

    This article was first published as "Yes, publishers can compete with Google (here's how)" on Digital Content Next, of which Lineup Systems is a supporting member.

    10 October 2019
    19 Min Read
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    Podcasts as Revenue Generators: Silver Bullet or Red Herring?

    It is no secret that podcasts are booming. The medium has been growing for years, and analysts once skeptical are now reporting that this growth is expected to continue. More than half of the US

    2 Min Read
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    Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

    If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have already covered trends in podcasting,

    19 September 2019
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    10 Questions to Ask When Your Vendor Rebrands

    The average company will rebrand every 7-10 years. There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for

    05 September 2019
    2 Min Read
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    Need to Reduce Software Costs? First, Calculate Your TCO

    Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even