Author Sarah Hartland

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

With March’s abrupt shift to working from home, one of our customers had to quickly come up with ways to communicate business updates with advertisers and keep cash flowing. Closed offices meant they

We’ve written before about how the right technology can boost your sales performance, but how can you tell if you’re using the wrong system? This simple checklist will help.

The media industry saw a flurry of mergers and acquisitions (M&A) in 2019, and this trend is likely to continue through this year and next. Big examples included VICE Media’s $400 million acquisition

It looks like we’ll be working from home for some time to come – and chances are, you are too! At Lineup, we’ve found many silver linings to working remotely. It’s easier to juggle time zone

Marketers in almost every industry are cutting advertising spend, and the publishing industry is feeling the effects. The difference between media organizations who survive during this time and those

Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges, priorities and

This post was originally shared on Digital Content Next.

While your team is working from home, you may notice new challenges arise. Having fewer distractions can be helpful, but teamwork may be harder to maintain. There are lots of creative ways you can