Author Sarah Hartland

    Sarah Hartland
    Bio

    Sarah is passionate about making complex ideas accessible for all. As Head of Marketing at Lineup Systems, she curates, edits and writes for Lineup's Newsroom and has been featured in several other industry publications. Prior to Lineup, Sarah specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she’s been focused on thought leadership and digital marketing ever since.

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
    2 Min Read
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    25 Fun Ideas for Your Next 'Virtual Coffee Break'

    Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to

    2 Min Read
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    7 Reasons You Need to Appoint an Adoption Manager

    In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on the rise, with 44% of organizations

    06 February 2020
    3 Min Read
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    7 Questions to Ask End Users Before Choosing a New Software System

    In the last few decades, media organizations have experienced an unprecedented period of upheaval in which they have had to hugely adapt their selling practices. Digital media has morphed into

    3 Min Read
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    How to Choose Solutions That Will Scale With Your Business

    The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to

    16 January 2020
    2 Min Read
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    10 Tasks You Can Automate with Adpoint Workflow

    We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity”

    09 January 2020
    5 Min Read
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    Publishers Debate: Compete or Collaborate with Walled Gardens?

    Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market. Typically, they have

    26 November 2019
    3 Min Read
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    Integrate, Configure, or Build? The Pros and Cons of Each Approach

    Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects of order management,

    21 November 2019
    2 Min Read
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    Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

    Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM

    14 November 2019
    1 Min Read
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