The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution. Active Interest Media (AIM) was looking for an all-in-one platform
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News UK and Lineup Systems share stage at INMA Advertising Ideas
Lineup Systems | Industry Analysis | 25th April 2015News UK’s Business Services Director Steve Bottomley has shared a speaking platform with Lineup’s CEO Michael Mendoza on the intricacies of programmatic advertising at the 2015 INMA Advertising Ideas Day.
Produced by The International News Media Association (INMA), the event in Paris showcased a rapid and solid agenda of presentations from a variety of credible industry professionals.
The joint Lineup/News UK session was well received, having been précised as follows in the event program:
BEWARE FIRST IMPRESSIONS – PRICING FOR PROGRAMMATIC
Programmatic trading promises targeted messaging optimized on real-time, cross-platform insights into consumer digital interactions. The market suggests riches will be delivered to publishers who collect and offer quality, first-party data. What could possibly go wrong?
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