BROOMFIELD, CO: The Germany-based media group has entered a three-year contract with Lineup to supply 300 of its users across its UK Publishing division with a single point of entry across its print,
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Lineup Systems | Industry Analysis | 15th February 2022
The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.
Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation, data-driven continuous marketing, subscriptions, and billing capabilities. During their search, the team at AIM shared their vision of not only continuing to serve the print market but becoming a more content-centric business that can offer greater value across both their print and digital divisions.
AIM also wanted to invest in a single system that would simultaneously help them maintain their high quality, proactive approach to customer care. Having grown the business through acquisitions in recent years, their teams were managing disparate technologies and the challenges that come with operating multiple systems and applications. They were keen to streamline their solutions and consolidate data as far as possible for a more joined-up view of their customers.
As a truly game-changing subscription management solution, Amplio has the capabilities to meet all these requirements – and many more. Built exclusively for publishers to improve audience monetization, newly launched Amplio focuses on personalized nurturing of consumers from initial engagement and then throughout the pre-and post-sale process, to maximize audience revenue potential and lifetime value. The solution delivers features that allow media companies to optimize their subscription funnels; create richer, more dynamic nurturing loops; and help grow recurring revenue by identifying and facilitating smarter upsell and cross-sell opportunities across entire product portfolios and subscription channels. AIM was particularly impressed by Amplio’s data-driven marketing capabilities, and its ability to help create better offers for their readers by utilizing the Single Customer View.
AIM has commenced the roll out of Amplio, with a view to expanding adoption to all brands. Their goal is to achieve increased reader engagement, better reader retention, and, of course, higher subscription revenue, across all online content offerings.
The project will begin with extensive data collection and analysis and, from there, the team at Lineup will apply Amplio’s advanced customer intelligence and insight capabilities to improve AIM’s marketing programs.
Chris Spalding, Chief Executive Officer at Lineup, is confident that AIM will be impressed with the advanced functionality on offer from Amplio.
“We’re delighted to welcome this prestigious company to our customer list, and we are certain that Amplio has the capabilities to support and grow AIM’s monetization plans. With Amplio, AIM will be able to achieve a single customer view and leverage in-depth customer insights to deliver tailored subscription products to the right audiences, increasing the opportunity for new subscribers and overall reader revenue potential,” he says.
Andrew Clurman, CEO at AIM, had the following to say about the new partnership:
“With so many media clients, Lineup has a great understanding of how companies like us operate, market and sell. So Amplio is purpose built for media organizations like us.
“We’ve been pretty frustrated and have struggled in the past because, in most cases, you can license the software, but it tends to be a blank slate where you have to build in all the functionality that you need specifically for your own purposes. Other systems I have seen might be scalable across different industries, but do not have the specific application and business knowledge needed to understand a media organization. Amplio seems to be first one that’s really purpose built to combine all the functions we need, without needing a whole team of BI and data experts. As the system is purpose built for what we are doing, this means our existing content and marketing teams are able to manage this really easily.”
About AIM Media
As one of the world’s largest enthusiast media companies, Active Interest Media produces leading consumer and trade events, websites, magazines, and films and TV shows that reach millions of readers, fans, and attendees in 85 countries.
Brands include Anglers Journal, Popular Woodworking, Yachts International, Sail, Power & Motoryacht, Writer’s Digest, Log & Timber Home Living, Old House Journal, cabinlife.com, Woodsmith, Garden Gate, and more. The company’s two divisions — the Home Group and Marine Group —also operate thriving B2B platforms, online universities, and retail events.
About Lineup Systems
Lineup Systems is a leading global provider of media sales technology. Its cloud-based system, Adpoint, is a true end-to-end omnichannel sales and advertising solution for media companies who are keen to streamline their operations, make better use of their data, and boost their sales revenues for faster growth. In 2021, Lineup Systems launched Amplio, a ground-breaking subscription revenue management and monetization system that’s ushering in a new era for subscription acquisition and management.
Amplio helps media organizations achieve their full audience revenue potential by engaging with users via data-driven marketing campaigns from their initial interest, through subscription, renewal and beyond. The system collates user information to create accurate propensity models and combines these with advertising revenue insights. This provides businesses with a clear Single Customer View and allows them to calculate the individual’s Total Customer Value to the organization. These capabilities, alongside billing and revenue management are available right out of the box, making Amplio a game-changer for media companies.
