As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive
As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive
2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working. I am very proud of the work the
Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin
Buying enterprise technology for your media organization can be a complex task, but if one of your solutions is on its last legs, it’s critical that you act before the system becomes a drain on your
Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G
Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on
It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the
As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the
Worth nearly $365 Billion, the global digital advertising industry has saturated online markets to the point where the average person could see up to 10,000 online ads per day. Millennials and Gen Z
Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact