It is no secret that Lineup has a passion for the media industry and empowering our customers' success: it’s how we were founded in 2009 and how we move forward with product innovation, with our

It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the

Worth nearly $365 Billion, the global digital advertising industry has saturated online markets to the point where the average person could see up to 10,000 online ads per day. Millennials and Gen Z

Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact

Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to

The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly

Big Tech has faced growing backlash over its dominant role on the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected

Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect,

Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.

With buying power between $100-200 billion, the younger generation known as Zoomers or Gen Z is not a market share to be ignored. They are digital nomads and digital natives raised in the fast-paced