Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple
Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple
Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more
As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising
This month, USA Today became the last American national daily newspaper to transition to a digital subscription model. Historically, the publication’s online content has always been free, but with