Lineup Newsroom

    Sales (3)

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    Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

    Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM

    14 November 2019
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    Sales Teams MUST Understand How They Differ From Big Tech

    This article was first published as "Yes, publishers can compete with Google (here's how)" on Digital Content Next, of which Lineup Systems is a supporting member.

    10 October 2019
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    Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

    If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have already covered trends in podcasting,

    19 September 2019
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    Is the Google Antitrust Probe a Sales Opportunity for Publishers?

    The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content

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    10 Questions to Ask When Your Vendor Rebrands

    The average company will rebrand every 7-10 years. There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for

    05 September 2019
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    Need to Reduce Software Costs? First, Calculate Your TCO

    Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even

    3 Min Read
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    5 Ways to Bundle Your Inventory to Increase Sales

    As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time. While publishers search

    23 August 2019