Lineup Newsroom

    Digital Advertising (4)

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    Covid-19's Impact on Advertising Spend Across 3 Critical Regions

    We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

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    6 Ways the Media Industry Has Changed Due to COVID-19

    The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

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    Combined Revenue Models are the Future of Media

    This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member.

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    How to Identify the Trends that will Impact Your Advertisers Most

    Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

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    3 Time-Saving Tips for Digital Ad Ops Teams

    We’re all constantly striving to be more time-efficient with our daily tasks, and by utilising the most powerful OMS on the market with Adpoint, there are some simple ways you can gain back some of

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    Is Advertising on Gaming Apps a New Frontier for Brands?

    The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to

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    3 Adpoint Digital Integrations That Will Make Your Work Easier

    Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media

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    The Best COVID-19 Advice for Publishers [7 Tips]

    The global coronavirus pandemic has had a staggering impact on lives and livelihoods around the world, and the publishing industry has not escaped the upheaval. In a poll of 50 publishers, 86% told

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    10 Thought Leaders in the Publishing Industry to Follow Now

    Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges, priorities and

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    25 Fun Ideas for Your Next 'Virtual Coffee Break'

    Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to