As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental

Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all. Publishing Executive, a subsidiary of Adweek,

It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on

Commercial radio started in the United States nearly a century ago. Since KDKA launched in November 1920, radio has broadcast historic world events, made music hugely popular, allowed people to be

As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with