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The average company will rebrand every 7-10 years. There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time. While publishers search

Lineup Systems announced today that they’ve signed on as a supporting member of Digital Content Next (DCN), a trade organization dedicated to “serving the unique and diverse needs of high-quality

As digital advertising continues to rapidly evolve, so does the vocabulary. Even the most interested among us can have a hard time keeping up. Whether you’re new to the world of digital advertising

If I had a dollar for every time a media company executive had asked me what they could do TODAY to grow their revenue; I would be a very rich man. Getting the question, however, is the easy part.

Every year, advertisers predict the hottest trends that will dominate the industry in the months to come. As technology continues to rapidly evolve, it’s no wonder that many tools once thought to be

Most CRM solutions help you plan campaigns, manage your leads and log orders, however, the best CRM solutions help you do so much more. From spotting trends to discovering new opportunities, Adpoint