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This article was first published as "Yes, publishers can compete with Google (here's how)" on Digital Content Next, of which Lineup Systems is a supporting member.

Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the end of popular news articles online. The two

It is no secret that podcasts are booming. The medium has been growing for years, and analysts once skeptical are now reporting that this growth is expected to continue. More than half of the US

Nearly four months ago, Google announced a plan to relaunch their core booking and creative workflow in Google Ad Manager (GAM), as part of their promise to “focus on the things that matter” during

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have already covered trends in podcasting,

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive