Author Ali Gordon

    Ali Gordon
    Bio

    Ali's passion for journalism, advocacy and strategic communications lead her to investigate the business world of media in an effort to understand what makes our world tick. For nearly a decade, Ali has worked as a senior strategist for several non-profit and advocacy groups. She now spends her time researching, writing and consulting for news media, human rights advocacy and non-profit organizations.

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
    5 Min Read
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    Subscriptions Can Protect Media Credibility in Fake News Era [Opinion]

    Fake news. Misinformation. News avoidance. Alternative facts. Cyber propaganda.

    27 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
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    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

    13 October 2020
    3 Min Read
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    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020