Author Ali Gordon

With buying power between $100-200 billion, the younger generation known as Zoomers or Gen Z is not a market share to be ignored. They are digital nomads and digital natives raised in the fast-paced

The Americans with Disabilities Act (ADA) has only existed for the past 30 years--and it codified civil rights protections in communications, transportation, employment, and other areas of life for

As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations

From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry

As one of the most watched televised sporting events on the planet, the Super Bowl has long established itself as an iconic tradition of American culture that brings together music and entertainment,

Donald Trump’s contentious term has been one of the most divisive times in modern American political history, but not everyone suffered. For media publishers ranging from The New York Times to The

From the time he first announced his candidacy to a rocky transfer of power in early 2021, Donald Trump’s campaign and presidency remained a complex relationship for the majority of media

Throughout the history of advertising, advertisers have traditionally sold ads by utilizing space to place inventory or services in front of buyers. In print advertising, for instance, advertisers

As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For