Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider 

LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth knowledge of Adpoint, Lineup’s flagship product, from his time in leadership at TI Media. 

The Director of Quality & Best Practice role was added to the Lineup team to further drive customer satisfaction and product adoption and will ensure Lineup customers have all the necessary resources to drive efficiency, scale quickly, and meet their goals.  

“Lineup projects have many moving parts, and we wanted someone on our team dedicated to liaising with Deployment, Product and Customer Success to ensure we’re providing the very best customer experience in the industry,” said Global Delivery Director, Colin Byers. “I’m very glad to have Mark on board, as his management acumen and experience as a former Lineup customer will surely bring new insight to our processes.” 

With 18 years of operations experience at DMG Media and another 6 at TI Media, McCartney’s experience will be an asset to the Lineup team as well as to Lineup’s customers. 

As for McCartney, he said, “It’s an absolute pleasure to now be working with Lineup; a company that continually grows and innovates. My last 26 years have been spent on the publisher side, within the world of Sales Operations and Production. Now, I look forward to driving quality and best practice at Lineup to match our customers’ goals.” 

About Lineup Systems 

Lineup Systems is the world’s leading provider of media sales technology. Lineup’s flagship product, Adpoint, is the preferred advertising system for media groups such as News Corp, ESI Media, Admiera, Telegraph Media Group, The New York Times and many more. Lineup also offers expert configuration and development services, empowering media brands to focus on what’s most important to their bottom lines. The latest addition to Lineup’s product portfolio is Amplio, a groundbreaking subscriptions management platform built to accelerate success in the subscription economy. For more information or get in touch, visit lineup.com 

For more information, please contact: 

Sarah Hartland, Head of Marketing 

Sarah.hartland@lineup.com