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Lineup Systems | Industry Analysis | 10th November 2020
BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim Espejo, Information Technology Director at Las Vegas Review-Journal, said the current system, chosen in 2013, now feels “antiquated,” as the Review-Journal has continued to evolve and needed a more agile sales solution.
Las Vegas Review-Journal is a daily newspaper published in Las Vegas, Nevada, since 1909. A state, regional, and national award-winning multiplatform news organization, the Review-Journal operates reviewjournal.com, a network of niche publications and community newspapers, magazines, e-newsletters, custom printing, a video production studio and more to meet the specific needs of readers and advertisers alike.
In recent years, the Review-Journal's digital growth has outpaced the capabilities of their current sales system, leading the organization to look for a solution that had a more intuitive user interface, Google Ad Manager integration, and real-time reporting dashboards.
Given Adpoint’s strong multi-channel feature set and clean user interface, the Review-Journal concluded it would be an improvement over their current system. Espejo noted that the Review-Journal's key goals include reducing total cost of ownership, improving workflow efficiency, and integrating multiple systems for ease of use.
“The Las Vegas Review-Journal is an impressive, high-performing local paper,” said Markus Feldenkirchen, President of Sales, North America at Lineup Systems. “Their requirements aligned very well with our core strengths, and we’re very glad to have them join the Lineup community.”
Key Solution Requirements:
- Clean, intuitive user interface
- Integration with Salesforce and other cornerstone systems
- Google Ad Manager integration to streamline digital operations
- Real-time reporting capabilities
- Reduced total cost of ownership
About the Las Vegas-Review Journal
The Las Vegas Review-Journal has been Nevada’s news leader since 1909. A state, regional, and national award-winning multiplatform news organization, the Review-Journal operates reviewjournal.com, a network of niche publications and community newspapers, magazines, e-newsletters, custom printing, a video production studio and more to meet the specific needs of readers and advertisers alike.
About Lineup Systems:
Lineup Systems is the leading provider of media sales technology and our cloud-based system, Adpoint, is the industry’s #1 media sales solution. Our customers include top media groups such as Gannett, New York Times, Bonnier Corp., Hearst, Metro Media, Torstar, Metroland, Block Communications, and many more. Read how these and other media groups are revolutionizing their advertising sales at Lineup.com.
Contact: Sarah Hartland, Head of Marketing
