As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the
Most CRM solutions help you plan campaigns, manage your leads and log orders, however, the best CRM solutions help you do so much more. From spotting trends to discovering new opportunities, Adpoint CRM is designed to boost sales on multiple levels, while optimizing processes, improving sales team performance and serving up sales intelligence that directly impacts ROI. All delivered out of the box and with the needs and wants of media businesses in mind.
Drawing on the latest methodologies and best practice across Lineup’s extensive customer base of over 4,800 media brands and entities, this Adpoint Insight Guide explores how end-to-end CRM technology is helping achieve faster, more effective media selling across the industry.
‘Adpoint CRM: Maximising sales revenue and team performance’ identifies eight key business benefits, including how to:
Are you confident you have the latest tools and industry methodologies in play? Read our complete guide to find out.
As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the
As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few
Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on
Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As