Lineup Newsroom

    Technology (2)

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    What Can Publishers Do About Media Literacy?

    Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media

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    CDP, DMP, CLV, and How to Keep Track of All these Acronyms

    Modern marketers have access to a staggering 8,000+ martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and

    3 Min Read
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    How to Find the Right OMS for More Than 100 Users

    As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few

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    Lineup Launches 'Opportunities Enhanced' to Transform Adpoint’s CRM Experience

    BROOMFIELD, CO: Lineup Systems is excited to announce the launch of its much-anticipated 'Opportunities Enhanced' program. Opportunities Enhanced is set to leverage the power of Lineup’s end-to-end

    04 May 2021
    7 Min Read
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    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect,

    6 Min Read
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    How Publishers Can Leverage Clubhouse, TikTok and Other Emergent Social Media

    Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.

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    8 Paywall Experiments to Try This Year

    The internet, social media, smartphones, and 24-hour news cycles have transformed the publishing industry over the past few decades. The organizations that have thrived through the chaos have done so

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    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription

    09 February 2021
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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

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    What to Do When Your Legacy System Is Sunsetting [5 Tips]

    If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5 things

    29 October 2020