"[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and
"[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and
Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.
As a publisher with a subscription model, delivering consistent value to your customers is mission-critical if you want to retain their business and maintain a healthy level of recurring revenue.
The internet, social media, smartphones, and 24-hour news cycles have transformed the publishing industry over the past few decades. The organizations that have thrived through the chaos have done so
Advertising has been fueling publishers' revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue,
The Americans with Disabilities Act (ADA) has only existed for the past 30 years--and it codified civil rights protections in communications, transportation, employment, and other areas of life for
This week marks one year since the global coronavirus crisis was declared a pandemic. The public health emergency sent markets into turmoil and prompted companies of all sizes across multiple
With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it
From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry
We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change