Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects of order management,

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory optimization for digital

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys. Yet, despite the growing

In partnership with America's Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching up to!) digital

Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the end of popular news articles online. The two

Nearly four months ago, Google announced a plan to relaunch their core booking and creative workflow in Google Ad Manager (GAM), as part of their promise to “focus on the things that matter” during

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time. While publishers search