Lineup Newsroom

    Increase Your Bottom Line with Events and Sponsorships Revenue

    Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple revenue streams is key to surviving the transition from a print-only world to the digital environment....

    22 February 2022
    Active Interest Media chooses Amplio for online audience engagement and subscription management

    The global enthusiast media company has partnered with Lineup for access to its ground-breaking subscription management solution.  Active Interest Media (AIM) was looking for an all-in-one platform that could assist them with increasing customer acquisition by combining data consolidation,...

    15 February 2022
    Finance Professionals in a Tech World

    As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time to do the finance work that matters? That tool is technology, but unfortunately, many...

    01 February 2022
    2022 Digital Advertising Trends: A Top 10 List for Publishers

    Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022. But where should you...

    27 January 2022
    3 Min Read
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    14 Insightful Quotes About Advertising & Subscription Collaboration

    "[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and

    2 Min Read
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    7 Little Changes That'll Make a Big Difference With Your Subscription Software

    As publishers globally are recognizing the value of subscriptions both for brand trust and also revenue generation, they need to ensure their subscription management platforms are optimized for their

    08 April 2021
    6 Min Read
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    How Publishers Can Leverage Clubhouse, TikTok and Other Emergent Social Media

    Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.

    4 Min Read
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    Media’s Top 10 April Fools' Day Pranks

    The media, in some form or another, has historically done a fantastic job of entertaining, confusing, and occasionally even causing a little mayhem for its audience on April Fools’ Day. Its track

    01 April 2021
    3 Min Read
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    The Biggest Problem With Recording Recurring Revenue, And How You Can Fix It

    As a publisher with a subscription model, delivering consistent value to your customers is mission-critical if you want to retain their business and maintain a healthy level of recurring revenue.

    4 Min Read
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    8 Paywall Experiments to Try This Year

    The internet, social media, smartphones, and 24-hour news cycles have transformed the publishing industry over the past few decades. The organizations that have thrived through the chaos have done so

    5 Min Read
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    What Publishers Need to Know About Gen Z News Consumption

    With buying power between $100-200 billion, the younger generation known as Zoomers or Gen Z is not a market share to be ignored. They are digital nomads and digital natives raised in the fast-paced

    23 March 2021
    3 Min Read
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    How Your Subscription Funnel Impacts Advertising Revenue

    Advertising has been fueling publishers' revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue,

    5 Min Read
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    Publishers Can Lead the Way on Accessible Advertising: Here’s How

    The Americans with Disabilities Act (ADA) has only existed for the past 30 years--and it codified civil rights protections in communications, transportation, employment, and other areas of life for

    3 Min Read
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    A Year After Lockdown, Here’s How Advertising is Doing

    This week marks one year since the global coronavirus crisis was declared a pandemic. The public health emergency sent markets into turmoil and prompted companies of all sizes across multiple