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With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach

In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on the rise, with 44% of organizations

The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a 2019 study by Advertising Analytics and Cross

In the last few decades, media organizations have experienced an unprecedented period of upheaval in which they have had to hugely adapt their selling practices. Digital media has morphed into

Print teams, don’t be fooled by your digital ad operations colleagues’ hefty tech stacks and marketing automation tools—the brain power still lies in the people. The ad ops role requires a unique

When the time comes to replace one or more software solutions in your tech stack, the process of getting your entire organization together to confirm what’s needed can be daunting. When a new system

The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the

The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to

We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity”