Author Afton Brazzoni

Publishers worldwide are working to bolster their media organizations’ bottom lines by establishing multiple revenue streams. It’s clear that relying solely on advertising dollars is a risky move in

While tourism brands spent much of 2020 sharing messages like “now is not the time to travel” and “we’ll see you once it’s safe,” other industries began thriving during the pandemic. And as

Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has

Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health

This year has been more challenging than publishers and advertisers alike could have ever anticipated. In this new era we find ourselves in, digital transformation has accelerated at a rapid pace and

Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to

Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5 things

Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental

Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our