As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive
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DoubleClick Sales Manager Sunsetting is a Blessing in Disguise
Lineup Systems | Industry Analysis | 24th January 2018Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s options were to invest in the product or cut it. And cut it they did. As of July 31, 2019, DSM will be removed from service.
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