Explore our expert's picks for this year's trends

In this white paper, we’ll explore all aspects of digital advertising, which accounted for 65% of total worldwide ad spending in 2021. We’ll cover personalization, live chat, online events and communities, and social media trends.

We’ll also dive into hyper localization, contextual targeting, and programmatic, native, and interactive advertising. We’ll even dip our toes into the metaverse.

Key findings:

• Personalization in ads will become more mainstream to drive the brand's growth. Consumer goods are driving this change.
  
  
• Online events and communities will be crucial to reaching customers. Private communities and micro-influencers will create a bridge from the brand to the consumer.
  
  
• Hyperlocalization will become the norm. Geotargetting will be used to serve hyper-local ads to audiences in 2022.